Staying in Touch with Customers: Introduction
One of the biggest challenges for any
business is customer retention. Finding
new customers can be a time-consuming
and expensive proposition whether you
use direct mail, trade shows, or cold
calling. Keeping the customers you've
worked so hard to find can be one of the
most important factors for business
success. So, how do you keep them coming
back?
You probably use Microsoft Office XP
daily for correspondence, e-mail, and
more. But did you realize it can be a
powerful ally in your campaign for
customer retention? A very effective
method for retaining customers is by
staying in touch through frequent
communication. Sending your customers a
regular newsletter with important
information can be a valuable tool for
customer retention. And to keep costs
way down, why not send it by e-mail?
Office XP gives you all the tools needed
to not only quickly create an e-mail
newsletter with powerful visual impact,
but effortlessly send it to your
customers with a few simple keystrokes.
Just follow our step-by-step guide and
soon you'll be creating and sending your
own e-mail newsletter.
Keeping the Customers You Have
Often businesses spend as much time
and effort gathering new customers as
they do on anything else. It's also one
of the most costly functions of doing
business. So it's important to make sure
you don't lose the customers you've
spent so much energy to acquire. The
alternative is to continue with the
time-consuming process of finding new
customers from an ever shrinking pool of
prospects. Since it costs much less to
keep existing customers instead of
constantly replacing them, it makes good
business sense to do what it takes to
keep them coming back.
Regular communication with your
customers lets them know how much you
value them and their business. Show them
you care by offering valuable
information such as tips on how to
utilize your products and services more
effectively, event announcements,
information on upcoming new products and
expanded services, and special discounts
on existing ones.
The Value of Communication
Utilizing an e-mail newsletter can be
an effective, low-cost method for
staying in touch with your customers. It
helps reduce churn and can easily
generate more business from customers
you've already spent a great deal of
effort to win. Since there are no
mailing and printing costs involved,
it's also very gentle to your
bottom-line. Another benefit is the
almost instantaneous delivery e-mail
affords you. You don't have to worry
whether the post office will get the
newsletter to your customers in time for
them to take advantage of a special
offer. And to give you a head start on
your newsletter, use the
e-mail
newsletter template from the
Microsoft
Office
Template Gallery.
Office XP makes it simple to create
and send a powerful e-mail newsletter
for maximum impact. Customers will
appreciate the regular communication and
you'll be rewarded with more business
from your existing customer base.
Next step
Step 1: Develop your mailing list
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